Identity & Branding
In todays competitive and crowded markets, your company / product identity and branding needs to be succinct and visible, making you stand out from your competitors. How your identity is developed and applied will have a direct influence on how your company will be perceived by your clients, your prospective clients and your competitors. Once we understand your key values and aims we can create an identity, which we can then apply across all mediums of your marketing communications.
Once an identity has been created it must be managed and protected so that over the course of time it is not diluted in any way through its various applications.
Many of our clients use us as the gatekeeper of their identity, to ensure everything is consistent and of the correct quality. There is nothing worse than creating a fantastic brand identity which is then eroded and bastardised over time due to poor management. Large corporates spend many thousands of pounds protecting and nurturing their identity. You can do the same for yours whether you be a large corporate or a small SME. It does not need to cost a fortune, it just needs good management.
A great way to protect and keep consistency is to produce a brand guidelines document to be issued to external as well as internal parties who may produce communications, ensuring they are produced in the correct format.
"We appointed MBM Europe to rebrand our company and then design and produce our new corporate brochure and website, as we felt they were big enough to undertake the task, but still the right size to care and become a long term partner. They set about the task in a professional and structured manner, taking time to visit our offices and sites with their team, they learned about our company and understood our needs"
Steve Blower, Sales Director, MJChurch